I finished printing my thank you cards last night! It did NOT go as planned. This is a perfect example of 1. learning from your mistakes and 2. making it work.
If you remember from last week the plan was to print a 2-color thank you card. After spending about 20 mins deciding on a color, I set-up the press making sure my text was centered. Well, my text was centered all right, but somehow didn’t start out that way! As you can see above my print revealed a huge gap between “THANK” and “YOU”. My word spacing was severely off. What to do? Well, I could have trashed the cards and started over, but wanting to save the cards (and not be wasteful) I decided to do a quick re-design. My instructor suggested I browse the ornamental type to add a little interest between the words. After briefly entertaining the idea of adding a martini glass, I went with the Art Deco type you see above.
Since I was now adding a third element to my card, I decided to make the “YOU” black ink and the ornament my second color – Pantone 485U. So, technically, although 2-colors my cards ended up being 3-impressions.
What did I do wrong? Honestly, I’m still not entirely sure what happened. What I do know, is that I could have caught this mistake earlier on if I proofed with the “THANK YOU” and then printed the “THANK” and “YOU” separately. Learning moment!
Read about Lovin’ Letterpress II – Week 1!